List of Articles knowledge-based

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  1 - Marketing strategies of inventions for successful entry into market
  amirhossein tayyebi mohammadreza hamidizadeh
  The share of industries and services with the highest technology in each economy is one of the indicators for assessing the degree to which a knowledge-based economy is at work. Among these, commercialization of inventions and research achievements is one of the importa More

  The share of industries and services with the highest technology in each economy is one of the indicators for assessing the degree to which a knowledge-based economy is at work. Among these, commercialization of inventions and research achievements is one of the important issues in various societies. The purpose of this research is to identify and review the most important marketing strategies for inventions from the perspective of inventors. This research is an applied research, a descriptive survey, and a research mix method that first approaches the qualitative and then quantitative approach. In the qualitative stage, marketing strategies of inventions were identified using library studies and semi-structured interviews through targeted sampling with 8 experts in the field of commercialization and technology management. Then, at a small stage, a questionnaire was used in the research sample including the inventors of the regional festival of innovations and flourishing of the Roish Khorasan inventions. According to the Morgan table, according to the analysis method, 36 inventors were considered. Data analysis was done by t-test and TOPSIS method. The results show that 91% of inventors know too much importance of commercialization and marketing of their invention. In the case of the marketing mix, it was concluded that the importance of good features products with the highest scores were 46% and after that, the price of 28%, the promotion with 18% and finally advertising place was 8% by inventors. Finally, with notice to the 10 strategy outlined in the paper, inventors chose three of strategy marketing contain participation in international technology exhibitions, participation in national technology exhibitions and Internet marketing.   Manuscript profile
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  2 - The Emerging Knowledge base Business Technology Commerce Pattern
  habibollah  tataeian esmaiel ghaderifa mahdi elyasi jahanyar bamdadsoufi
   Research findings play a significant role in promoting the quality of human life and the development of the community's welfare and international economic and social developments, but these findings, as long as they are not applied and are not available to the public o More

   Research findings play a significant role in promoting the quality of human life and the development of the community's welfare and international economic and social developments, but these findings, as long as they are not applied and are not available to the public or available to applicants They will not be of much importance and will have the cost of research Will not be compensated. The main purpose of this research is to design the Emerging Technologies Commercialization Model in knowledge-based companies. In fact, this research seeks to analyze and identify the direct and indirect barriers to the success of the commercialization of emerging technologies in knowledge-based companies. Make Therefore, it has been tried to create a good framework for this research by drawing on previous research and documentary studies. Then, based on the original framework, we will examine the case studies and analyze them. To study the case studies of 10 research companies that were selected from the list of knowledge based companies of the Vice Presidency of Science and Technology, the tools of interviewing and studying the documents of these companies were used to extract the conceptual model of the research. The conceptual model derived from the review of these companies in terms of business disclosure, organizational factors, life cycle, government policy, ecosystem of innovation, environmental factors, market development, and the success of the commercialized product. Validity and reliability of the research were measured through a group of 15 experts and 5 re-interviews. To analyze the data, open and axial coding was used and the software MAX QDa Data from the interviews were analyzed. Finally, a technology cube including 6 policy packages was presented as research proposals. Manuscript profile
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  3 - Policy pattern ‌ of Park ‌ Science and technology and company ‌ Knowledge base
  mahboobeh karimi tararani fatah sharifzadeh mir ali davood hosseinpour
  The pattern of science and technology parks like any government line should be carefully designed to lead to the development of innovation. Innovation always plays a crucial role in the economic and social development of countries, which is considered as the main source More

  The pattern of science and technology parks like any government line should be carefully designed to lead to the development of innovation. Innovation always plays a crucial role in the economic and social development of countries, which is considered as the main source of economic growth, improvement of production, the basis for competition and promotion of the level of prosperity. To provide a policy template ­ Park park ­ Science and technology and company ­ Knowledge based on qualitative research method was used in this study. The statistical community includes an exploratory interview with experts (politics ­ Programmers ­ Rizan and managers associated with the field of science and technology parks and company directors ­ Knowledge base). In this research, using qualitative data collection methods and interviewing experts about the current status of the information gathered, then using open source and software coding methods max qda The research pattern was summarized and presented. The result of the research is to identify the dimensions of the external, organizational, institutional, external organizational network that influences the science and technology parks policy and knowledge base companies. Based on the aggregation of experts' opinions, it is suggested that the subject of this research be investigated and compared in other organizational environments (large or small organizations) or in different industries. Manuscript profile
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  4 - Design and validation of knowledge-based university Evaluation model Based on mixed approach
  sayed jalal musavi
  The main purpose of the present research is to design a model knowledge-based for university through a mixed research method. In the first stage, the knowledge-based components of the university have been identified by analyzing the content of the data derived from the More

  The main purpose of the present research is to design a model knowledge-based for university through a mixed research method. In the first stage, the knowledge-based components of the university have been identified by analyzing the content of the data derived from the semi-structured exploratory interview with 16 experts in the field of knowledge. Then these components were validated by the focal group method.  In the second stage, the proposed model was tested quantitatively in the qualitative stage.The statistical population of this research was 208 managers of Tehran University. By simple random sampling, 134 of them were selected as samples. Structural equations and PLS software were used to fit the pattern. The findings of the qualitative section of the research show that knowledge of the university has 8 main components and 28 sub-components. The main components of knowledge at the University include:  Knowledge Management Process, knowledge-based Support Strategy, Knowledge Based Support Structure, knowledge-based Support Environment, knowledge-based Support Culture, knowledge-based Support Management, Knowledge-Based Support Management, Knowledge-Based Support Information Technology and Communication. A quantitative analysis in order to fit the proposed model f Conclusion:  The results of the research show that for knowledge-based of the university, should be considered all eight components of knowledge-based.The results also show that the component of knowledge-based management support is more influential on other university students than other components. Manuscript profile
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  5 - Identification and Prioritization of performance evaluation indicators of knowledge-based companies
  Bakhtiar Ostadi Masoud Sadri
  The importance of knowledge-based companies in the economies of the countries and their role in GNP has increased in recent years, and many efforts have been made to develop a comprehensive and consistent indicators for evaluating these companies. The issue of performan More

  The importance of knowledge-based companies in the economies of the countries and their role in GNP has increased in recent years, and many efforts have been made to develop a comprehensive and consistent indicators for evaluating these companies. The issue of performance evaluation of these companies is still new in Iran, and in the past, many studies have not been conducted on suitable examples of these companies. Therefore, the purpose of this research is to identify and categorize the most important and effective indicators in the performance of knowledge-based companies, in line with the industry conditions in Iran. Initial indicators are extracted from literature review, related documents and initial interviews with experts in this field. Then, final indicators are determined through designing and distributing questionnaires, structured interviews with experts and analyzing the results of received questionnaires. After validating the final indices, 22 indicators are verified and categorized into 5 groups, and finally, by computing the coefficients of variance (CV), the indexes are arranged from the most important to the least significant. Accordingly, the added value resulting from the technology used in the product, the level of education of the employees and the number of R & D staff are the most important, respectively. Due to the fact that these results are directly related to the experts in this field, it is expected that using the data of knowledgeable companies and implementation on one of the appropriate models of performance evaluation will result in meaningful result. Manuscript profile
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  6 - Model of entrepreneurial marketing components relations using interpretive structural modeling(ISM) approach (Case study: Semnan Knowledge-based companies)
  Azim zarei maryam hemmati
  Entrepreneurial marketing has emerged as a new approach in marketing of SMEs, in which main processes of marketing in creating and delivering value is strengthened through entrepreneurial, innovative and opportunity-driven approaches. The main purpose of this paper is t More

  Entrepreneurial marketing has emerged as a new approach in marketing of SMEs, in which main processes of marketing in creating and delivering value is strengthened through entrepreneurial, innovative and opportunity-driven approaches. The main purpose of this paper is to propose a model of interrelations among entrepreneurial marketing components in the knowledge-based companies. For this purpose, entrepreneurial marketing components were first identified by reviewing the literature. In the next step, using the Interpretative Structural Modeling (ISM), the relationships among the entrepreneurial marketing components were determined and analyzed. The research is practical concerning it’s purpose and descriptive-survey considering it’s data collection procedure. Managers of knowledge-based companies in Semnan and academic experts in the field of management and marketing make up the statistical population of the study. Five of the managers of knowledge based companies actived in Semnan and three professors of Semnan University in the field of marketing were studied as research sample using purposive sampling. A researcher-made questionnaire was used to collect data. According to the ISM, integrated entrepreneurial marketing model presented in this study includes seven components that interact with each other at three levels. After the MICMAC analysis was done, entrepreneurial marketing components were classified to relay and dependent variable and no components was identified as independent or autonomous variables. The results show that value creation has the greatest dependence among entrepreneurial marketing components. Proactiveness, innovation-focused, opportunity-driven, customer intensity and resource leveraging have high driving power and dependence, and hold highest priority in relation to other components in model.. Manuscript profile
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  7 - The effect of firm capabilities on the innovative Performance of Iranian knowledge-based Firms
  Javad Soltanzadeh Esmaeil  Ghaderifar Hojat Rezaei Soufi
  20.1001.1.27170454.1401.11.21.7.9
  Firms try to increase their innovative performance to survive in a turbulent market and improve their competitive position. Combining these efforts does not necessarily lead to profit and increase their market share. To understand this shortcoming, researchers look at t More

  Firms try to increase their innovative performance to survive in a turbulent market and improve their competitive position. Combining these efforts does not necessarily lead to profit and increase their market share. To understand this shortcoming, researchers look at the factors that affect innovation performance and how to measure it. However, the subject that needs to be addressed is the firm's innovative behavior, which can affect innovation performance. By borrowing from the concept of dynamic capabilities, the present study has tried to classify the possible types of capabilities to create new products, services, and processes into three general categories: innovation capabilities, collaboration-based capabilities, and complementary capabilities, and by presenting different hypotheses for the effectiveness of these capabilities. Test the firm in innovative performance. For this purpose,180 questionnaires were distributed among firms to report the number of new products/services, the number of new processes, their financial performance, and the types of measures taken in their field of innovation from 1392 to 1394. After confirming their validity and reliability and creating structural equations using the partial least squares (PLS) method, results showed that innovation capabilities and collaboration-based capabilities significantly positively affect innovation performance. Also, research and development, training of human resources, design, collaborative research and development, and purchase of technical knowledge have significant path coefficients in the resulting PLS model and significantly affect innovation. In addition, the purchase of machinery and tools only significantly affects the creation of innovation. Manuscript profile
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  8 - Analyzing the commercialization of technological and innovative products with an export approach (Case of study: Isfahan scientific and research town)
  SAMIRA KARIMI Naser Khani
  20.1001.1.27170454.1402.12.23.6.9
  The purpose of the current research was to analyze the commercialization of technological and innovative products with an export approach (case study: Isfahan Scientific and Research Town). The qualitative study method was thematic analysis. The statistical population i More

  The purpose of the current research was to analyze the commercialization of technological and innovative products with an export approach (case study: Isfahan Scientific and Research Town). The qualitative study method was thematic analysis. The statistical population included marketing management employees and employees who have experience and knowledge and understanding of the issues related to the commercialization of innovative technology products and are working in the knowledge-based company of Isfahan city. Using the purposeful sampling method, the data obtained from semi-structured interviews with 8 people reached theoretical saturation. In order to obtain the validity and reliability of the obtained findings, the triangulation method was used. From the extracted concepts, 9 core concepts (thinking factor, consultation factor, needs assessment, marketing factor, product export factor, quality improvement, production factor, administrative factor) were identified in 3 major sections (human factor, target market factor, technology factor) . Also, regarding the inhibiting factors, background barriers (economic financial barriers, organizational barriers, support barriers, environmental barriers, and human barriers) and structural barriers (ideational barriers, executive barriers and cultural barriers) were determined. Solutions including needs assessment solutions, advertising solutions, financial solutions, development solutions, skill solutions were also identified. A comprehensive review of the factors, obstacles and solutions presented in this research can have an impact on the success of the commercialization of the products of knowledge-based companies Manuscript profile